Influencers Use AI Try-On to Review Holiday Season Outfits

Wiki Article

In the eyes of a fashion influencer with 250k followers on Instagram and TikTok, holiday season content represents the top peak opportunity to reach audiences for engagement and generate revenue through monetization. The biggest obstacle I face is volume; brands are sending dozens of outfits to review within a very short amount of time. My followers and audience expect to see new, high-quality content shared every day. That all changed when I discovered a solution using AI technology for producing new content.

My behind-the-scenes reality is this: During the months November through December, I receive on average about 30-40 packages from various brands asking to feature products. Each brand wants me to create a post or story dedicated to that brand's product. If I produced content in the traditional way, my time would literally be spent 10-12 hours each day just producing content.

In addition to the time factor, there are many additional issues with the traditional method of content creation. For example, not every outfit sent will fit perfectly, some outfits will fit too small, some outfits will fit too big. Some outfits may appear to be gorgeous in their package, but after putting them on, they are unflattering to my body type. The traditional method means that I will have to first physically wear everything that is sent to me, take photos of everything that I wear and then select out the very few outfits that actually look good for posting. Everything else is wasted.

Discovering AI Try-On Technology

The first time I became familiar with VISBOOM, an AI-driven photo-editing site with a breakthrough try-on capability, when it was suggested to me by a fellow influencer. Although I had concerns about the possibility of AI-based content being genuine enough to hold the interest of a very engaged and detail-oriented audience, I was converted almost immediately once I had tested it out.

After using Visboom for the first time, I was blown away by how advanced this technology was! To use it, I simply take a photo of myself in a neutral pose (I have already taken multiple pictures of myself from different angles and in various lighting situations) and upload that photo along with a photo of the clothing or outfit I would like to showcase. The software analyzes the photo of me and generates a photo of me wearing the outfit that is almost unrealistically realistic.

What impressed me about Visboom's AI technology was how well the software mimicked the nuances, details, and subtleties of how the clothing would actually look on me based on my true-to-life body shape. The draping of the clothes on the body is done perfectly, as is the color representations, shadows, and highlights according to the environmental lighting conditions. It was shocking to me when I found many members of my audience, who are usually very quick to comment with remarks like "this is edited" or "this is fake," were instead asking me "when did you take this photo?"

Efficiency Meets Authenticity

Visboom streamlined and completely revamped how I approach my work. Instead of taking me anywhere from 2-3 days to put together 15-20 different outfits, I can now use Visboom to "try on" 15-20 outfits in 2 hours. By using Visboom, I am strategically managing both my time and energy.

I still do "real-life" try-ons of clothes that I really like and will showcase in my main feed; however, for things like quick outfit reviews, comparisons of outfits styled differently, and "get ready with me" videos, Visboom's AI try-on has been a total game changer. I am able to share with my follower's various ways to style an outfit without changing clothes 10 times.

As an influencer, I pride myself on being authentic with my followers, so I always let them know that I am using AI technology when I post a try-on video. In my captions or stories, I will say something along the lines of, "Styled using AI try-on technology" or "Virtual Styling Preview." The response from my followers has been nothing short of fantastic, and many of them have said they find the information useful and want to know what tools I use so they can use them too.

Some followers even have said that my AI try-on videos are more beneficial than traditional outfit posts. They have stated that I can give them 10 different outfit ideas in one video, which they find to be a great way to gather inspiration.

Impact on Brand Collaborations

Brands also love this new workflow. My content turnaround time is much faster. I can provide them with multiple content variations to choose from different poses, different styling, different vibes, all within a reasonable timeline.

Some brands even specifically request AI try-on content because they want to showcase outfit versatility. One dress can be displayed in casual daytime looks, office-appropriate styling, and glammed-up evening versions all without an actual photoshoot marathon.

Future of Influencer Content

The future of the fashion influencer industry will include AI try-on, and this doesn't take away from the existing value of authentic content, it expands upon the value and the ability of fashion influencers. Visboom allows you to add greater value for both your audience and the brand at the same time.

If you are a fashion influencer who is manually trying on every piece of clothing and is overwhelmed with content demands, I would strongly recommend you try out AI try-on tools like Visboom. During the holiday season, we can't afford to waste time on cumbersome processes. We need to work smarter, create more content that's of high quality, and continue to deliver that content at an efficient pace; this is the recipe for success in an increasingly competitive market for fashion influencers. My audience is still growing and engaged, and, as a result, my mental health has improved because I am less stressed and burned out. These are all markers of real success.